Unit of competency
Modification History
Not applicable.
Application
This unit describes the performance outcomes, skills and knowledge required to work proactively with a client to develop and refine their design requirements for floristry products. At this level, floristry products would be complex, innovative, for an ongoing corporate contract or for events or exhibitions.
This unit applies to all floristry industry businesses including retail floristry shops, and studio floristry businesses. It applies to senior and specialist floral designers and floral stylists who operate with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Competency Field
Design and Construction
Unit Sector
Floristry
Elements and Performance Criteria
ELEMENTS |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify scope of client requirements. |
1.1 Consult with client to clarify overall objectives for floristry products, context for display and scope of required products. 1.2 Liaise with client to identify and define budget and key venue and operational issues for display. 1.3 Determine deadlines for finalisation of concept proposals and presentation of designs. 1.4 Negotiate and agree terms and conditions of the brief and design project. |
2. Determine product expectations. |
2.1 Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed. 2.2 Determine quality expectations of client and client audience. 2.3 Encourage and assess contribution of client ideas. 2.4 Proactively suggest initial innovative and creative ideas to reflect client objectives. 2.5 Evaluate client response to highly creative suggestions and determine threshold of acceptance. 2.6 Agree on final nature of design brief and accurately document details. |
3. Present and negotiate concept proposals. |
3.1 Generate and evaluate design options based on detailed review of client requirements and preferences. 3.2 Present creative proposals including accurate information on floral styling concept, range and style of floristry products. 3.3 Use descriptive text, sketches and photographs to enhance client understanding. 3.4 Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client. 3.5 Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations. 3.6 Assist client to select concepts that achieve a creative and feasible outcome. 3.7 Negotiate final cost and details and obtain customer approval to proceed with specific designs. |
4. Adhere to design expectations. |
4.1 Work within identified design specifications to generate, trial and evaluate designs. 4.2 Present information on progression of designs within nominated deadlines. 4.3 Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines. |
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed below: |
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Skill |
Description |
Oral communication skills to: |
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Problem solving skills to: |
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Initiative and enterprise skills to: |
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Planning and organising skills to: |
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Unit Mapping Information
No equivalent unit.
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1fbe7a66-4c60-4b1c-8616-a3e693d9d8b9